Notes:
Crispin Porter + Bogusky out of Boulder
A spectacle is something people will gather around. Transforming a space into the message itself. How to control a “digital out of home” experience. Three types of experiences: passive, dynamic, and interactive. Interactive tends to be the most compelling. It is participatory and communal in nature.
Interesting takes on augmenting reality. FLAR is a 1 foot experience, but what about a 100 foot experience?
Passive: Projection – virtual overlay on a physical space. Easyweb
Dynamic: Experience that adapts to its environment.
Interactive: Users participate in the experience. Establish community groups of individuals interacting with digital work together. In doing this, the participants begin to define the rules of that shared experience. It grows beyond the experience itself.
Other examples: Flare, Human Joysticks, LED mesh, Graffiti Works
Case study on Microsoft’s “I’m a PC” campaign. Fascinating! Takeover of Times Square video walls to redisplay user created content. Relinquishing control of the campaign to users. Majority of people, and nearly everyone in the campaign’s target market have cellphones. Common denominator is SMS. SMS as a “remote control” for the video screens. Users can submit photo and video content and after making it through moderation, can text message the digital billboard and view their message on the Times Square video wall.
Prepare for tremendous success… Make sure project scales well… Digg effect
Prepare for tremendous failure… Backup plans
Thoughts:
Participatory work thrives when it is an ambient experience where the barrier of entry is removed. Technical ideas need to be thorougly explained and understood by account execs who are selling it through to clients. Get team together to outline/explain overall vision and project goals, as well as individual team member roles. Seems logical, but also ensure that those individuals understand how their role fits into the entire scope of the project and how it effects other’s work.