-Tailor message for the audience you want
-Shape your image
-Create a following of ambassadors
-Define your mantra
-Know what your real product is (it isn’t your skills)
Speaker posted slides, the rest of my notes are kind of pointless.
Thoughts:
Great speaker in general. Techniques outlined are useful, I suppose for anyone on an individual level, but also within a larger organization where you have departments that rely on each other for clear communication.